Content Management Puts Clients in Control of Their Content

June 14, 2002

IDS Interactive, Inc. today released its latest website utilizing content management capabilities. The site, created for Brainworks Software Development, Inc., features modules for updating and editing several sections of the site including press releases, a trade show events schedule, client testimonials and FAQs.

Content management systems automate the process of updating websites, and are particularly useful for sites that must present up-to-the-minute information, or that contain frequently changing content. What's particularly helpful is that website updates can be performed through a Web browser by staff personnel with no technical skills required. This considerably lowers the cost and turn-around time of maintaining sites for organizations that need to offer relevant, up-to-date information. Small and mid-sized firms can especially benefit.

Examples of content that lends itself to a content managed solution are articles or news items, product catalogs and descriptions, schedules, or lists, such as FAQs or Web links. Content management systems are also useful for company intranets where individual departments can publish important information independently, such as employee training, company policies and procedures, research, and health care information.

"Content management is about eliminating bottlenecks and putting the production tools into the hands of content producers," says IDS Interactive President, Don Breinlinger. "We are able to offer content management at very attractive pricing for clients that need it. We're also working on several interesting products based on content management systems that we'll be offering during the coming year."

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Located in Huntington, New York, IDS Interactive, Inc. is an award-winning Web development firm that creates and implements Web-based strategies to help companies and organizations bring business processes online, enter new markets, increase visibility, develop new business, interact with customers and partners, increase efficiency and improve their bottom line.

For additional information please contact IDS Interactive.