Online Database Keys Growth for Marketing Services Firm

June 1, 2003

The launch of AgencyAccess.com (view demo version) today begins a new era of automation and expanded reach for this marketing services firm. Agency Access specializes in providing contact information to creative professionals, primarily photographers and illustrators, for use in their marketing efforts. Typically, photographers and their reps develop business by sending direct mail pieces to art directors, creative directors, and others within the marketing and communications world.

However, the people in these positions change jobs so frequently that contact lists are often outdated after as little as three months. Agency Access' value proposition is their ability to keep their database of thousands of contacts up-to-date by refreshing it at least once every three months. Their customers depend upon them for accurate data when it's time to do new mailings.

Previously, Agency Access worked with its customers via phone and fax to develop precise lists of contacts for mailings. This manual effort severly limited the number of customers they could service with their modest staff. However, IDS Interactive was engaged to create a means of storing and updating their database online. Furthermore, the Web-based functionality now allows customers to create numerous lists by selecting exact sets of criteria and making refinments while logged in to the site. Lists can also be saved and later edited online, and credit cards are taken to complete transactions.

"The entire process is now automated," says IDS president Don Breinlinger. "Now Agency Access can focus on keeping their database current, and on marketing their services. Because customers can serve themselves, the door is wide open to develop a nationwide clientele."

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Located in Huntington, New York, IDS Interactive, Inc. is an award-winning Web development firm that creates and implements Web-based strategies to help companies and organizations bring business processes online, enter new markets, increase visibility, develop new business, interact with customers and partners, increase efficiency and improve their bottom line.

For additional information please contact IDS Interactive.