IDS Wins BOLI for Brainworks' Corporate Website

May 7, 2007

IDS Interactive won first prize in the Internet Independent category for a rich media website produced for Brainworks Software, a Sayville, LI-based developer of software for the newspaper industry. Being a technology company, the site was designed with the goal of demonstrating that Brainworks has command over modern technologies.

To this end, extensive use of Flash animation was implemented in a glossy, high-tech interface to give visitors a premium experience when using the site to learn about the company. In addition, a content management system allows company personnel to update news releases and a calendar of events, which lists the many trade shows that Brainworks attends throughout the year.

The main feature of the new site, however, is the use of video interviews of Brainworks' customers who talk about their experience with the company and its products and services. Executives in the newspaper industry highly regard opinions from their peers, and this is especially true in this era of changing communications and advertising models. Brainworks decided to make short interviews available to website visitors to help them get practical and useful information during the research portion of the sales cycle. All video segments were produced by IDS' HighMark Video service.

"The Internet allows many forms of information to be delivered in digital format in one place -- the company website," states Don Breinliner, president of IDS Interactive. "For Brainworks, we thought the best approach would be to shorten the time it takes to bring valuable peer opionions to potential new customers by making video testimonials available right on the site. This has the added benefit of showing prospects that Brainworks is very comfortable using cutting edge technology in ways that benefit the company -- a capabiity that modern newspapers need to develop today."

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Located in Huntington, New York, IDS Interactive, Inc. is an award-winning Web development firm that creates and implements Web-based strategies to help companies and organizations bring business processes online, enter new markets, increase visibility, develop new business, interact with customers and partners, increase efficiency and improve their bottom line.

For additional information please contact IDS Interactive.