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Stage 1 - Discovery
To start our development process, a discovery session is scheduled to examine the Web site concept in detail. This discussion typically includes:
- defining the goals of the site
- establishing design parameters and preferences
- the site map
- the nature of the content and how it will be produced
- the functional elements to be programmed into the site
Goals -- What is the site designed to accomplish? Who makes up the site's primary audience? What value should be provided to this audience so that the site is useful to them?
Design parameters -- We look at the strengths and weaknesses of Web sites with similar purposes, Web sites from other industries, and the client's marketing plan and existing marketing materials. We then discuss the Web site brand and how it will relate to the existing identity. Finally, we determine what preferences the client may already have with regard to how the organization should be presented on the Web.
Site map -- "Information architecture" refers to the organization of information that is presented on a Web site. This architecture is developed as a site map, which is a high-level outline that serves as the basis for all further development. The site is divided into major sections, sub-sections and individual pages and then examined to ensure that visitors' needs are being met and that the organization's information is easily accessible and presented in a way that achieves the desired results.
Content development -- Content (text, images, promotions and rich media) for individual pages and sections is determined by the site map and can be developed by the client, IDS Interactive, or a third party. As with all elements of the site, content development should be driven by the visitors' expected needs and provide them with the information and direction they are seeking when they come to the site.
Functionality -- Which functions the site will perform are identified and mapped to individual pages. Database requirements and program flows are discussed and schematics developed. These will be used to create a technical specification from which functional elements are then programmed.
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Stage 2 - Design
After a site map and technical specification are approved the design stage begins. Initial designs for the new Web site interface are created and then submitted via the Web for approval. Two rounds of revisions are typically performed in the process of creating the new design.
Also in the design stage, the technical specification is turned into a technical design, which includes outlines for database tables, initial coding schematics and programming flow charts.
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Stage 3 - Development
Once a design for the new site is approved, the development stage begins. The approved design is turned into fully optimized and linked HTML pages, including any animations and page effects. Code for functional elements is also developed at this time.
Content (text and photographs) is added next. All content must be submitted in final edited, digital form. Any promotional items (banners or column ads) are also added. Finally, functional elements in completed form are added to the site and tested.
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Stage 4 - Launch
After final QA and approval by the client, the new Web site is made live on the Internet. The site is now fully automated and capable of performing all of its functions and is available for use by the public.
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Coordination with the Client During Development
A Web-based project site, branded for the client, enables all participants to be kept informed of project developments, regardless of time or location, throughout the life of the project. This site is updated regularly and includes: contact information for all stakeholders; the project timeline; the site map; links to all design comps; works in progress; test modules and staging areas.
The project site allows all participants, and especially those included in the approval/feedback process, to follow development progress by simply circulating email messages containing links to the site. Similarly, all project updates from IDS Interactive come via email to the client and are posted on the project site for review.
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More...
To read what our clients have to say about their experiences working with us, please visit the "Testimonials" page...
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