Telling Your Story Effectively
Many times website content can be drawn from existing marketing materials. Sometimes, however, existing materials are outdated and need to be redone. IDS can help develop new content for the web that can also be used to update offline collateral.
After outlining your content needs in detail we’ll conduct and record interviews with the people in your organization who have the most knowledge and can best talk about the company, products, services and other aspects of your business. We’ll then transcribe the interviews and professionally write copy that is clear, concise and motivating.
Content can also include photography and video of products, locations, people and more. These elements will greatly enhance your site and engage your visitors.