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Web Site Design
"Design is about solving someone's problem by creating something."
-Unknown
"Most people make the mistake of thinking design is what it looks like. That's not what we think design is. It's not just what it looks like and feels like. Design is how it works."
-Steve Jobs
Web site design is not simply about graphics. The site design is the driving force behind every aspect of the project. The focus is on the experience a user has when visiting the site. A proper design anticipates visitors' needs, empowers them to accomplish things they want to do, and leaves them feeling that they've been well served by the site.
To successfully build a brand online, the following elements come together to create this "user experience." The quality of this experience is the greatest factor in determining whether or not a visitor's time is productive and well spent while at the site:
Graphic Design
Developing an engaging theme, creating impact, complementing the existing brand and marketing materials, providing consistent, clear navigation, and drawing visitors into the site are all goals of the graphic design of the Web site.
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Technology Design
Technology elements, including databases, scripts, programs and interactivity, should all be geared towards empowering visitors while they are at the site. Understanding what visitors need to do and then designing technology that enables them to accomplish these tasks easily and effectively are important considerations in the design stage.
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Information Design and Usability
The way information is organized is key to visitors having a productive experience while navigating the Web site. If a site is easy to use visitors will stay longer, learn more, and use more services. A proper navigation design helps visitors understand what is available to them at a glance, and enables them to go to almost any page with just one or two clicks of the mouse, making them feel comfortable and in control.
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On-site Promotions
Part of helping visitors successfully use a Web site is to make important features stand out by promoting them with banner or sidebar ads, teasers, and other eye-catching devices. Promotions can be used to call attention to events, services, new content, etc. Bringing to the forefront items that visitors are likely to be looking for makes the site easier to use, as well as ensures that the organization's most important content, products or features are readily available to them.
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More...
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