Offline Marketing -- Case Study

Brainworks Software asked IDS Interactive to create a website and offline strategy to serve as the hub of its business development and trade show efforts. IDS created a website to position Brainworks as a technology leader in its field and then designed post cards and newsletters, targeting potential new customers with direct mail. Prospects visited the site to learn about the company and its offerings, and then booked demos for upcoming shows.

IDS also designed the show booth graphics and an interactive presentation, which played on several kiosks, all based on the theme developed initially for the website. This helped Brainworks carry a unified and consistant message throughout its entire trade show season with great success.