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Extending Your Reach

Online and Offline Marketing

You now have a modern, fully functioning website and are ready to look for new business. You’ll begin by positioning your site online where your prospects are, and giving them everything they need to know to make a buying decision and act on it. Website marketing typically encompasses several of the following:

  • Online Marketing
    • Search Engine Optimization
    • Social Media
    • Email Campaigns
    • Online Ads
    • Content Marketing
  • Offline Marketing
    • Print Ad Design
    • Collateral Goods
    • Trade Show Booths
    • Direct Mail
    • Case Studies

With your site as the hub, the spokes that radiate out can include online services such as search engines, email, and social media. Also, traditional offline methods can be implemented such as direct mail, print advertising, and trade shows. Whatever the means, the goal is to connect with people who need what you’re offering and bring them to your site where you have complete control of the experience and can demonstrate to them how you can solve their problem.

Online Marketing

Online marketing uses the Internet to promote your business. We’ll work with you to develop a plan that integrates online tools into your marketing strategy, reaching out through suitable means to bring visitors to you. Potential elements of your online marketing include:

  • Email Marketing
  • Search Engine Optimization
  • YouTube Video
  • Branded Social Media (Facebook, Twitter, LinkedIn, etc.)
  • Google AdWords / Facebook Ads
  • Content Marketing (Blogs and Podcasts)
  • Press Releases
  • Affiliate Programs
  • Banner Advertising

IDS SmartSocial is our integrated social marketing program. We’ll develop and manage a network of social media activity and implement coordinated content placement that includes popular services such as Twitter, Facebook, LinkedIn that are best suited for your business. Confused about the fast-changing world of social media? We’ll simplify things and create a workflow that’s right for you. Click to enquire about IDS SmartSocial.

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Offline Marketing

A goal of marketing is to draw people to your website where your full story can be told. With the website at the center, we can use numerous traditional methods to attract visitors. Print budgets can be devised to send small pieces to large groups of prospects, reaching a wider audience with your offer. And because the design effort began with the website, collateral goods can be coordinated to present a unified theme and message across all fronts.

IDS has extensive experience in the world of offline marketing, including:

  • Direct Mail Design and Management
  • Ad Design and Placement
  • Collateral Goods, including business cards, letterhead, slip sheets, promotional products, and more.
  • Trade Show Graphics
  • PowerPoint Templates and Presentations

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To investigate including your website in a broader marketing strategy please contact us »