Monthly Archives: June 2010Blog

Facebook’s Emergence as a Video Platform

Social phenomenon Facebook is now climbing the ladder as a video delivery service according to a recent article on ClickZ:

“As traffic to Facebook continues to grow, the social network is beginning to emerge as an important stakeholder in the online video space. According to online measurement firm comScore, the number of users viewing video on the site has been growing consistently over the past twelve months, and it could end the year with the second greatest reach of all online video providers in the U.S., second only to YouTube owner Google.

Data from comScore’s Video Metrix service suggests the number of unique U.S. users viewing video content on Facebook has grown from 13.3 million in April 2009 to 41.3 million in April 2010, representing year-over-year growth of almost 211 percent.”

One of the disrupting effects of Facebook is that people are using the service in lieu of other websites they’ve typically used in the past for functions such as email, IM, photo sharing and  now video sharing. Small wonder that FB execs are trying mightily to find a way to “monetize” this activity.

Read full article:

Email Marketing Tips

Are you using email in your marketing mix? Email may not be the darling child of today’s marketers, what with Facebook, Twitter, et al getting all the press. But the fact is people still use email everyday, and if they subscribe (that is, opt-in) to receive your messages, email is still a very effective tool to acquire and serve customers. Of course, there are techniques and best practices that can help you get max results, which is where the ClickZ article below comes in. Start shaping up your email efforts and you’ll start getting better results (and then we can start talking about social media again … 🙂

Check out “7 Ways to Increase and Retain Newsletter Subscribers” Very useful: