Tag Archives: usability Blog

Scrolling Redeemed

Page scrolling was once shunned — a design feature to be avoided because the physical act of moving a web page with a mouse disturbed users’ “cognitive flow” (otherwise known as “patience”). But that was before mobile. Now, due to the predominance of small screens that provide tiny portions of page content at a time, users have no choice but to scroll through pages in order to read or find something. This would be bad, except for the fact that mobile screens can be scrolled much faster using a finger than a mouse on a computer. The overall user experience is actually better since with little effort a whole page can be browsed in a few seconds.

Now that scrolling is being embraced, best practices have arisen to support scrolling in design. In fact, designing for scrolling opens up new possibilities for creating engaging websites:

… once you start approaching the long scroll as a canvas for illustrating a beginning, middle, and end (through graphics, animations, icons, etc.), then you start to see it’s film-like power in capturing user attention.

The following is an update that describes current thinking about scrolling, and provides some tips on how to incorporate scrolling successfully in modern website design.

Read full article: http://bit.ly/2pO2m7N

Updating Web Forms for Mobile

Today, all things digital must be usable and provide value on mobile devices. Web forms, one of the most mundane but essential elements of user interaction, is no exception, especially considering that almost every form of online transaction is conducted, and much valuable data is collected, using forms. Here are some tips on updating your forms to make them more effective on mobile: http://bit.ly/2lN1oYO

Making a Website Intuitive

People don’t want to think, they want to buy! Making a website intuitive makes it a delight to use, which creates a great experience and increases the likelihood of conversion.

In an intuitively designed webpage, the constituent elements are built and organized in such a way that the user can access information, navigate and transact naturally and effortlessly. Intuitive design is inconspicuous, but not necessarily unremarkable.

In an effort to make sites aesthetically pleasing, designers often sacrifice usability. This is a crime, considering that if the user does not find a clear value proposition within the first 10 seconds, they are very likely going to bail out. The site needs to make its purpose obvious through its design.

This article provides some ideas about how you can make your website more intuitive, design better calls to action, and delight visitors by making it easy for them to find what they want and complete a transaction.

Read full article: http://bit.ly/2k4tcYT

Understanding Users

When it comes down to it, we’re all users. No, not the manipulators who want to steal someone’s time, money or ideas. Rather, the everyday people who use technology. Those of us that create solutions from tech often take users for granted or consider them with disdain when we see the ‘mistakes’ they make while ‘using’ our latest product. But we all know what it’s like to be left adrift by technology that hasn’t been well thought out, or whose developers have made assumptions about us that are ill-founded at best. This article sheds light on tech from the users’ end, which can serve as a guide when we’re designing something that has the goal of having someone do business with us online. The quick take-aways? Make it easy, put yourself in their place, and never call your customers ‘dumb.’

Read full article: http://bit.ly/1ORqWOQ

Add to Cart, or Add to Basket? Why It Matters

Should the button read, “add to cart,” or “add to basket?” Designers often struggle, trying to do something new, something more accurate, or something just for the sake of doing someting. None of this matters to users though, who just want conventions, consistency and simplicity so they can do what they need to do on the web without having to think. Once someone has to think, an interface is no longer intuitive and we provide a great reason for people to click elsewhere. But if you respect users’ desire to “scan, click, and go,” you’ll delight them with the experience. Be careful about breaking conventions and you’ll avoid tripping up your visitors.

Changing your button label from ‘Cart’ to ‘Bag’ isn’t helpful if the former is what users are more familiar with. Designers think ‘Bag’ is more technically correct if their store doesn’t use carts. But being legalistic doesn’t get you the high conversion rate. Speaking the user’s language does.

Read full article: http://bit.ly/1W1nzaN