The last holdouts of the once glorious web-media format known as Flash now know how much longer they have to create their animations and videos. Adobe has announced that Flash will be end-of-lifed in 2020. For the last few years Flash’s ultimate fate was not a matter of ‘if,’ but ‘when.’
Flash made the web spectacular, and made video, which could be delivered in Flash format, universally playable since virtually all browsers came with the Flash plugin installed. Prior to Flash, viewing video on the web required wading through a mishmash of formats, plugins and players — not unlike the situation that exists today. But video delivered in Flash could be viewed everywhere, opening the door for video to become the content staple it now is. That is, until the iPhone launched.
The iPhone did not ship with Flash and would not play it. Websites (and especially YouTube, Flash’s greatest success story), scrambled to find new methods of delivery, namely open, non-proprietary formats. (In all fairness, Jobs was right about Flash hogging too much of the limited resources available on mobile devices. And relying on proprietary solutions on the open web is never a good thing). The greater the iPhone’s success, the more certain was Flash’s demise. And so came the recent announcement from Adobe:
Adobe is planning to end-of-life Flash. Specifically, we will stop updating and distributing the Flash Player at the end of 2020 and encourage content creators to migrate any existing Flash content to these new open formats.
Farewell Flash, you served us well. But open, efficient formats are far better for everyone in the long run.
Read full article: https://adobe.ly/2h0mO4y
Knowing how and where people get information is the best way to know how and where to deliver our messages and services. With that in mind, Kleiner Perkins analyst Mary Meeker’s annual Internet Trends report is a valuable compilation of research and observation that sheds light in these areas to help us keep up with the constantly changing business/tech landscape. This year’s report, delivered at the recent “All Things Digital” conference, highlights several notable trends.
The move to mobile is in full throttle. Laptop and desktop sales will continue to decline as smartphone and tablets become the devices of choice in the ‘Post PC” era. Apple and Samsung claimed a combined 51% market share of global smartphone unit sales in Q4 2012, making them the dominant players in the field.
- Tablets are being adopted even more quickly than smartphones. Measuring the first 12 quarters after launch, iPads have sold 3-times faster than iPhones. Tablet sales also eclipsed sales of desktops and laptops for Q4 2012, and projections are that annual tablet shipments will surpass laptops in 2013, and total PCs in 2015.
- Mobile Internet traffic is now 15% of total global internet traffic.
- Time spent with print and radio continue to trend downward while TV and Internet remain steady. Mobile, on the other hand, continues to trend upward. Interestingly, the money advertisers spend on print is 4-times greater than the time spent there, while money spent on mobile advertising is one-fourth the time spent, pointing to a $20B opportunity as advertisers catch up.
The entire presentation is 117 slides and provides information on topics including media, global browsing, and wearable tech.
View full report: [no longer available]
There’s a lot of talk about how Android phones are quickly overtaking the iPhone in the marketplace. However, selling phones is not the same thing as creating an economy around a device. Apple continues to find ways to marry technology to the things people want to spend money on. And they do it in a way that’s mostly reliable and delightful to use. So people buy their stuff, and then use the devices to buy lots of other stuff. Android is trying to copy the model while lacking the essence, which involves both great business smarts and tremendous understanding of consumers. For the latest numbers that bear this out, read, “iOS, iPad web use still outpacing all Android devices combined”: http://bit.ly/hIElqZ