Flash made the web spectacular, and video, which can be delivered in Flash format, universally playable since virtually all browsers came with the Flash plugin installed. Before Flash, viewing video on the web required dealing with a mishmash of formats, plugins, and players (a situation that still exists today outside of Flash). But video delivered via Flash could be viewed everywhere, opening the door for video to become the content staple it now is. That is until the iPhone launched.
The iPhone did not ship with Flash and would not play it. Websites, especially YouTube, Flash’s greatest success story, scrambled to find new methods of delivery — specifically open, non-proprietary formats. (In all fairness, Jobs was right about Flash hogging the limited resources available on mobile devices. And relying upon proprietary solutions on the open web is never a good idea). The greater the iPhone’s success, the more certain Flash’s fate became. And so came the recent announcement from Adobe:
Adobe is planning to end-of-life Flash. Specifically, we will stop updating and distributing the Flash Player at the end of 2020 and encourage content creators to migrate any existing Flash content to these new open formats.
Farewell Flash, you served us well. But open, efficient formats are far better for everyone in the long run.
Read full article: https://adobe.ly/2h0mO4y
Knowing how and where people get information tells us how and where to deliver our messages and services. With that in mind, Kleiner Perkins analyst Mary Meeker’s annual Internet Trends report is a valuable compilation of research and observation. It sheds light on these areas to help us keep up with the ever-changing business/tech landscape. This year’s report, delivered at the recent “All Things Digital” conference, highlights several notable trends.
The move to mobile is in full throttle. Laptop and desktop sales will continue to decline as smartphones and tablets become the devices of choice in the “Post PC” era. Apple and Samsung claimed a combined 51% market share of global smartphone unit sales in Q4 2012, making them the dominant players in the field.
- Tablets are being adopted even more quickly than smartphones. For the first 12 quarters after launch, iPads have sold 3-times faster than iPhones. Tablet sales also eclipsed sales of desktops and laptops for Q4 2012, and projections are that annual tablet shipments will surpass laptops in 2013 and total PCs in 2015.
- Mobile Internet traffic is now 15% of total global internet traffic.
- Time spent with print and radio continues to trend downward while TV and Internet remain steady. Mobile, on the other hand, continues to trend upward. Interestingly, the money that advertisers spend on print is 4-times greater than the time users spend there, while money spent on mobile advertising is one-fourth of the time spent, pointing to a $20B opportunity as advertisers catch up.
The entire presentation is 117 slides and provides information on media, global browsing, and wearable tech.
View full report: [no longer available]
There’s a lot of talk about how Android phones are quickly overtaking the iPhone in the marketplace. However, selling phones is not the same as creating an economy around a device. Apple continues to find ways to marry technology to the things people want to buy. And they do it with products that are reliable and delightful to use. So people buy their stuff and then use their devices to buy lots of other stuff. Android is trying to copy the model while lacking the essence, which is great marketing savvy and understanding of their consumers. For the latest numbers that bear this out, read, “iOS, iPad Web Use Still Outpacing All Android Devices Combined”: http://bit.ly/hIElqZ