Monthly Archives: July 2016Blog

Graphic Design Insights

Graphic design. Almost everyone wants to do it. And with a laptop and a design program, almost anyone can. But is that good? The fact is, design is an integral part of nearly everything we do, from planning your day to hosting an event to writing software. Designers will tell you that design is about solving problems. Good design results from careful consideration of purposes, audiences, tools, and constraints.

Here’s a thoughtful interview with someone who’s designed hundreds of movie titles that provides insight and reveals some of the craft’s subtleties.

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Want Better Google Rankings? Make Your Site Faster

Website load time is part of Google’s criteria for ranking sites and one of the things within your control to help you gain visibility in search engines. A few others are responsive (mobile friendly) design, publishing ongoing, helpful content, and optimizing pages with the right keywords. Let’s look at some things you can do to speed up your site.

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Instagram’s New Business Tools

We’ve seen marketing steadily move to digital since the first banner ads appeared on websites in the 1990s. Newspapers, especially classified ads, were the first to feel the full impact of changes brought about by digital marketing and its unique characteristics of interactivity, data capture, and search-based advertising. Today, TV, which is currently the number one advertising medium in terms of dollars spent, is seeing its growth steadily decline, especially as advertisers move to mobile following the explosive growth of those devices. In fact, analysts expect TV to lose the top spot by 2019.

Last week, Instagram became the latest social network to offer advertising tools for businesses. Budgets for online advertising are growing, so it’s time for companies of all sizes to learn about the available digital marketing options and develop a strategy to utilize them. The move to digital is on. See you on Instagram?

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How the Internet is Further Concentrating the Wealth of the World

The internet has been the great disrupter for over 20 years now. But the greatest effects of the worldwide network we’ve come to depend on are yet to be seen. This article points to one — and it’s big.

Nintendo and its partners are rumored to be earning more than $1 million per day from Pokémon Go. That money is flowing away from small and medium cities and toward big technology companies concentrated in big cities.
Amazon is doing something similar, diverting business away from local retailers and sucking cash into its corporate headquarters in Seattle. Companies like Google and Facebook are drawing ad dollars that previously went to local newspapers and television stations.

The big tech companies are at the root of a new economy that is funneling real money in ways that we may not have expected or wanted. Check out how the success of Pokemon Go points to an economic reality that needs to be dealt with.

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