There’s a myth out there that says, spraying keyword-rich articles about your company and products around the web will enhance your search results. SEO specialist Jill Whalen reminds us that articles, written for people, that give pertinant information to help them make intelligent decisions, is the only effective way to “optimize” your website.
When your goal is to create SEO articles, you’ll almost always make the wrong decision on what to write about or how to write it because you’ll be thinking about search engines rather than your target audience. Anything and everything you write or post to your website needs to have a reason for being there. And that reason is not SEO. What you add to your site should always enhance it in the eyes of your target audience.
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