Kevin Spacey recently gave a clear explanation of TV’s changing landscape. The future is user driven, and the established order doesn’t like it. What Spacey notes is that time, place and length don’t matter anymore. Users want to control when and how they consume media.
If you are watching a film on your television, is it no longer a film because you’re not watching it in the theater?’ Spacey asked his audience. ‘If you watch a TV show on your iPad is it no longer a TV show? The device and length are irrelevant.’ Labels are useless, the actor told the suits, ‘except perhaps to agents and managers and lawyers who use these labels to conduct business deals. ‘For the kids watching the shows, however, ‘there’s no difference watching Avatar on an iPad or watching YouTube on a TV and watching Game of Thrones on their computer. It’s all content. It’s all story.’
This, of course, runs completely counter to big media’s business model, which is still anchored in the 20th century. As we’ve seen before, tactics always lag behind technology, and those who adapt fastest win. That’s the result we’re seeing with Netflix, which is purchasing new seasons of TV shows and releasing them in bulk, at a very nice profit. The moral of the story? If people are buying digital devices they’re going to want, and find, digital content to enjoy on them. The media industry may be digging in its heals, guarding an old business model, but change happens. Better find a way to make money digitally because that’s where customers are going.
Complete article: http://bit.ly/16Iodur
Tempted to buy a 3-D telly? Didn’t think so. If the HD “revolution” was a study in hype, the pile of whatever being shoveled upon us re: 3DTV is beyond belief. Who, other than a desperate and dying content delivery industry would try to get anyone to believe that wearing glasses and watching objects fly into your face is desirable, much less necessary. At least HD TV was a big step up in the quality of the viewing experience. 3D is still, and will always be, just a “special effect” (and not always a very good one at that). In fact, when I visited the Panasonic booth at a recent trade show, what did the model on the 3D set do when I looked into the monitor? She picked up a glass and reached towards the camera. Like wow. The glass looked like it was really coming towards me … I “marveled” for 10 seconds, then moved on and spent a half hour talking to a rep about the AF-100, micro four-thirds camera. Now there’s something to write home about (in another post some day). The moral: 3D TV is just a carnival sideshow act. There are better things to spend money on. Like the Apple TV.
Despite what television manufacturers want to believe … the Next Big Thing in TV is where the content comes from, not how it is displayed.
Wouldn’t it be nice to access music and video content on any device at any time? That’s the promise of streaming. Subscribe to your favorite shows. Rent movies. Access a music library online. Streaming frees us from managing bits, storing plastic and converting formats. Apple’s proven that coupling good content with cool technology and a sound business model equals mass appeal. It will be interesting to see if the new Apple TV fulfills streaming’s promise — and cracks the mass market for digital content. (No glasses required.)
Full article: http://bit.ly/9d6SdX
Update: 22-Oct. Panasonic announced specs and availably this week for the new AF-100 camera. It sounds like a dream come true for video shooters, except for one big thing: the micro four-thirds sensor has a crop factor of 2X. This means that your 50mm normal lens becomes in effect a 100mm telephoto. For many this may be a deal breaker. I’m looking forward to the reviews as people start using this camera en masse after its late Dec. release. However, I lament in the meantime …
The recent blackout of ABC’s programming in the New York area can be chalked up to a shifting of audiences from broadcast to Internet, a trend that’s been underway for several years. “As the broadcast networks are less able to get advertising revenue, they’re turning to the cable guys to make up for that shortfall,” states Todd Mitchell, an analyst with Kaufman Brothers Lp, as quoted in a recent Newsday article. Ad dollars are in short supply because TV audiences have found other options for their time, especially growing Internet use.
It’s the same trend that has hurt the print industry, record sales, DVD sales and other businesses that offer physical products that can also be delivered digitally. Consumers have shown they prefer their entertainment, information and connections to be digital. Even telecoms will have to face the fact that Internet telephony is a preferred option for many consumers. TV programmers must eventually follow suit as well.
But in the meantime, according to the Newsday article, we can expect more of these inconveniences as yet another business, built on an outdated model, tries to defy reality and force its market to stand still. Do these companies really believe they can continue holding customers hostage? Consumers, who vote with their dollars, will have the final say — something that the iTunes store has already proven when it comes to digital goods.
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