Kevin Spacey recently gave a clear explanation of TV’s changing landscape. The future is user-driven, and the established order doesn’t like it. What Spacey notes is that time, place, and length don’t matter anymore. Users want to control when and how they consume media.
If you are watching a film on your television, is it no longer a film because you’re not watching it in the theater?’ Spacey asked his audience. ‘If you watch a TV show on your iPad is it no longer a TV show? The device and length are irrelevant.’ Labels are useless, the actor told the suits, ‘except perhaps to agents and managers and lawyers who use these labels to conduct business deals. ‘For the kids watching the shows, however, ‘there’s no difference watching Avatar on an iPad or watching YouTube on a TV and watching Game of Thrones on their computer. It’s all content. It’s all story.’
This, of course, runs completely counter to big media’s business model, which is still anchored in the 20th century. As we’ve seen before, tactics always lag technology, and those who adapt the fastest win. That’s the result we’re seeing with Netflix, which is purchasing new seasons of TV shows and releasing them in bulk at a very nice profit. The moral of the story? If people are buying digital devices, they’re going to want, and find, digital content to enjoy on them. The media industry may be digging in its heels, guarding a dated business model, but change happens. Better find a way to make money digitally because that’s where customers are going.
Complete article: http://bit.ly/16Iodur
Tempted to buy a 3-D telly? Didn’t think so. If HD was a study in hype, the 3DTV pitch is beyond belief. Who, other than a floundering content delivery industry, would believe that wearing glasses and watching objects fly into your face would sell? At least HDTV was a big step up in the quality of the viewing experience. 3D is still, and always will be, just a “special effect” (and not a very good one at that).
When I visited the Panasonic booth at a recent trade show, what did the model on the 3D set do when I looked into the monitor? She picked up a glass and reached toward the camera. Like wow! The glass looked like it came off the screen and was actually coming toward me. I shrugged, and then moved on and spent a half-hour talking to a rep about the AF-100, micro four-thirds camera. Now there’s something to write home about (in another post perhaps). The moral: 3DTV is just a sideshow act. There are better ways to spend your money. For example, on streaming.
Despite what television manufacturers want to believe … the Next Big Thing in TV is where the content comes from, not how it is displayed.
Wouldn’t it be nice to access music and video content on any device? That’s the promise of streaming. Subscribe to your favorite shows. Rent movies. Access a music library online. Streaming frees us from managing bits, storing plastic, and conflicting formats. Apple has proven that coupling good content, superior technology, and a sound business model can generate mass appeal. It will be interesting to see if the new Apple TV fulfills streaming’s promise and cracks the mass market for digital content. (No glasses required.)
Full article: http://bit.ly/9d6SdX
Update: 22-Oct. Panasonic announced specs and availably this week for the new AF-100 camera. It sounds like a dream come true for video shooters. Except for one big problem: the micro four-thirds sensor has a crop factor of 2X, meaning that your 50mm normal lens becomes, in effect, a 100mm telephoto. For many, this may be a deal-breaker. I’m looking forward to the reviews as people start using this camera after its late December release. In the meantime, however, I lament.
The recent blackout of ABC’s programming in the New York area can be chalked up to audiences shifting from broadcast to the Internet — a shift that has been underway for several years. “As the broadcast networks are less able to get advertising revenue, they’re turning to the cable guys [to pay more to the networks to show their programming] to make up for that shortfall,” states Todd Mitchell, an analyst with Kaufman Brothers Lp, as quoted in a recent Newsday article. Ad dollars are in short supply because TV audiences have found other options for their time, especially growing Internet use.
A similar shift has hurt the print industry, record sales, DVD sales, and other businesses with physical products that could be delivered digitally. Consumers have shown they prefer entertainment, information, and connections to be digital. Even telecoms will have to face the fact that Internet telephony is the preferred option for many consumers, and TV programmers must eventually follow suit as well.
But in the meantime, according to the Newsday article, we can expect more of these inconveniences as yet another business, built on an outdated model, tries to defy reality and force its market to stand still. Do these companies believe they can continue holding customers hostage? Tactics always lag technology. Consumers, who vote with their dollars, will have the final say, which the iTunes store has already proven when it comes to digital goods.
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