Tag Archives: linkedin Blog

LinkedIn Endorsements: Frictionless = Meaningless

LinkedIn seemed to have hit on a great idea: let members endorse other members for their specific abilities with a single click. Problem is, it’s so easy to do that endorsements have become meaningless. Everyday I get endorsements. Then dutifully I go and return the favor by endorsing my endorser. The result is a click-fest that distorts what people really do. Judging by my endorsements, I’m an expert in SEO and web marketing. These are things that I offer to clients, but our strong suits are design, technology, strategy and digital media (code for ‘video’), all of which appear at the bottom of the endorsements list on my profile. And because that list is so prominently displayed, visitors will totally misconstrue my business. Hopefully they’ll read the summary portion of the page, but does anyone read anymore?

There is a way to make endorsement relevant, however. Make them harder to give. The article below suggests a couple of ways to do this:

Right now, endorsing is way too easy. When you go to a connection’s profile page, there’s usually a list of categories in which they can be endorsed. If you click the “Endorse” button, you endorse that person in every category … remove that all-in-one feature and you’ll probably get rid of a lot of spurious or unintended endorsements. Second, when you endorse, give the endorser the opportunity to expand on the thought by citing a specific project they both worked on …

LinkedIn’s endorsements point out a greater problem, however, and that is how companies are, more and more today, creating features that benefit themselves and not  users. A solid endorsement mechanism could provide value if it reflected companies’ and individuals’ true worth. Something like that already exists: recommendations. But they take some effort to write. It’s easier for users to just click an endorsement. Yay! pop the cork and celebrate our brilliant feature. Everyone’s using it. But if there’s no meaning you just end up with lots of data signifying nothing. Unless what really matters is LinkedIn’s user engagement numbers.

Read full article: http://on.mash.to/VkibMW

Ten Ways for Small Businesses to Use LinkedIn

These days, everyone wants to know how to get on the social media bandwagon. And for good reason; social sites are becoming the town squares, marketplaces and gathering points of the 21st century. For businesses, you’ll want to be where your customers are.

A good place to start is LinkedIn. Below is a nice rubric for using LinkedIn to promote and develop business. Try some of these techniques yourself and see if you can begin to make LinkedIn payoff for you.

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“When I first blogged about ten ways to use LinkedIn, the site had 8.5 million total users worldwide. I’m told that now there are over twelve million small-business people on LinkedIn …”

via Ten Ways for Small Businesses to Use LinkedIn

The Three Most Important SEO Factors

In the current economy, SEO (search engine optimization) and social media (Facebook, Twitter, Linked In and the like) are all the rage. Justifiably so. But for the most part, people are interested for the wrong reasons, ie: many tend to think it’s a free or cheap way to making big money on the Internet. Yes, it’s far cheaper than most traditional marketing methods, but  it’s far from free! In fact, a solid commitment of time and financial resources is required for success in these venues, just as it is in any other worthwhile arena.

Still, there are many things that a website owner can do to improve their search rankings — if not become “number one on Google,” as the spam pitches promise. And some of the easiest to implement can also begin providing marked results. That’s the point of this article from ClickZ.com, which shares three simple but effective SEO tips that you can put to use right away.

1: Use Your Key Phrase in Your Title

2: Use the Target Key Phrase in the Body Copy

3: Cross Link Your Pages Using the Target Key Phrases

Sound interesting? Check out the entire article for details, try the techniques and then see how your site does in Google over the next several weeks.

Full article: http://www.clickz.com/3636405