Monthly Archives: October 2016Blog

Engagement, Curating Images, and the Visual Web

It’s the day of the visual web. Pictures are worth a thousand words and videos are worth a thousand pictures (or more!). Images engage viewers simply because our brains are wired to process visual information faster and retain it longer.

  • Write-ups with relevant images get 94% more views that the ones without.
  • Only 20% people remember what they read, while 80% recall what they see and do.
  • Posts that include images receive a 650% greater engagement rate than those that don’t.

Check out this guide to curating visuals to increase the effectiveness of your digital communications: http://bit.ly/2dYGfoi

LeEco Comes to US With New Level of Integrated Content, Services and Hardware

LeEco–a mega-Chinese content, services and hardware company–launches in the US, with ambitions that include everything from phones to movies to self-driving cars–all integrated in ways heretofore unseen. They’ve got the chops and the Chutzpah, but will US consumers respond?

If you were to take Apple, Amazon, Paramount Pictures, Tesla, Uber and Netflix and combine all of those companies, you get what LeEco does in China …

Read full article: http://cnet.co/2e3acp5

Password Overload and Security Fatigue

Security is probably the biggest problem with the race to move everything about our lives online that can be moved online. Medical records, police records, work records, purchasing records, our movements, preferences, reading, TV watching, and on and on. Much of this is supposed to be private information, which means it’s available only via secure login. The reality is, however, that hackers seem to be able to access our information with relative ease, whereas we, the users, have to manage/remember a boat load of passwords in order to use our own information. The need to track, manage, update and vigilantly watch over all our accounts has given rise to the latest tech disease, security fatigue.

Security fatigue is defined in the study as a weariness or reluctance to deal with computer security. … The multidisciplinary team learned that the majority of their average computer users felt overwhelmed and bombarded, and they got tired of being on constant alert, adopting safe behavior, and trying to understand the nuances of online security issues.

Is just the thought of creating yet another password stressing you out? Read the full article at http://bit.ly/2e2zw0Y