Monthly Archives: October 2010Blog

What’s Up Asia

We’ve all heard that Asia is the world’s up-and-coming economic force. But have we heard anything about how Asians see themselves in the world economy? Mark Hurst, who writes the Creative Good newsletter and recently returned from a lengthy trip to Southeast Asia, offers a few very interesting observations that should remind us that, if it’s true that market leaders generally stop innovating and become stagnant, the same can also be true for nations. Says Mark,

It’s hard to overestimate the feeling of energy, expansion, investment, and activity that pervades the region. As the US economy stagnates, money has flooded into southeast Asia trying to find better investment yield – and the aggressive work ethic of the region (long hours, highly competitive, focus on results) has been happy to make use of that investment.

Multiple times people told me, in effect, that they just don’t pay much attention to what’s happening in the US – or Europe, for that matter. Asia is taking the lead in the world economy and while the US has some good ideas worth studying (and perhaps borrowing and improving upon), it is not considered the leader to be followed.

Makes one wonder, can Americans imagine what the world’s economic landscape will look like in 20 years? In 10 years? And are these seismic shifts simply inevitable?

In case you’re not familiar with Creative Good and their work in the area of customer experience you can learn more, and subscribe to Mark’s newsletter here: http://goodexperience.com

Why Smartphones Matter

Since the dawn of the iPhone, smartphones have become as a mass media platform. The reason? Smartphones bring all the information gathering and communications tools a person needs into one small device. With a smartphone a shopper can compare prices and get product reviews while in a store’s aisles. News, traffic, weather, entertainment–it’s all there. And the ability to instantly be in touch (or not) with others, inbound or outbound, through numerous media (voice, email, text, social media) is astounding. Conceivably, one day you’ll be able to dock your smartphone to any desktop terminal, and it will be driven by the OS, apps, connections and data you’re carrying with you.

Because of the utility and portability of smartphones they’ll be carried by more and more people. In fact, as the link below shows, those who carry smartphones are already leading the mobile world in browser use–just one more category in which smartphones have emerged as the leader. Considering that in many parts of the world a smartphone is the only computer people can afford, this is a platform that smart businesses will be prepared to cater to. Check out  the short article about how smartphones are being used today, and then sit back and think about what value you can bring to  your market through this portable platform.

Read: Smartphones Now Dominate Mobile Browser and App Use in U.S.