The last holdouts of the once glorious web-media format known as Flash now know how much longer they have to create their animations and videos. Adobe has announced that Flash will be end-of-lifed in 2020. For the last few years Flash’s ultimate fate was not a matter of ‘if,’ but ‘when.’
Flash made the web spectacular, and made video, which could be delivered in Flash format, universally playable since virtually all browsers came with the Flash plugin installed. Prior to Flash, viewing video on the web required wading through a mishmash of formats, plugins and players — not unlike the situation that exists today. But video delivered in Flash could be viewed everywhere, opening the door for video to become the content staple it now is. That is, until the iPhone launched.
The iPhone did not ship with Flash and would not play it. Websites (and especially YouTube, Flash’s greatest success story), scrambled to find new methods of delivery, namely open, non-proprietary formats. (In all fairness, Jobs was right about Flash hogging too much of the limited resources available on mobile devices. And relying on proprietary solutions on the open web is never a good thing). The greater the iPhone’s success, the more certain was Flash’s demise. And so came the recent announcement from Adobe:
Adobe is planning to end-of-life Flash. Specifically, we will stop updating and distributing the Flash Player at the end of 2020 and encourage content creators to migrate any existing Flash content to these new open formats.
Farewell Flash, you served us well. But open, efficient formats are far better for everyone in the long run.
Read full article: https://adobe.ly/2h0mO4y
European Commission Joins Investigation of Apples Flash Exclusion Policies – Mac Rumors.
The anti-Apple bandwagon grows. Is Apple guilty of being the next company that wants to “own” the Web?
“The New York Post reports that the European Commission has taken an interest in Apple’s long-standing exclusion of Adobe’s Flash from its iOS devices, as well as its ban on Adobe’s Flash-to-iPhone compiler and similar tools designed to allow non-native applications to be recompiled for the iOS platform. The paper was the first to report back in May that U.S. regulators were considering an inquiry into the situation.”
It looks like no one can agree on what is the best way to deliver video over the web. Why is this important? Because with ubiquitous fast connections and processors, video is the preferred medium online for entertainment and in many cases, information. If a picture is worth a thousand words, and a sound is worth a thousand pictures, then video is … well, you get the idea. If this weren’t so, TV and movies would not be at the center of the entertainment universe. And because these media can be delivered digitally, the Internet is the natural means of bringing them to consumers (which equates to big business).
So what do those who have the power to establish the standards that will enable everyone to benefit from video online do? Fight with each other, of course, since it’s much more important to own the whole pie than to create a level field for all to compete on. So the battle continues.
First, it was Real vs. QuickTime vs. Windows Media. Then Flash stepped in and, by virtue of YouTube’s adoption and the ubiquity of the Flash plug-in, became the de facto web video standard. Today, it’s Flash vs. H.264 (which plays without plug-ins in browsers via HTML 5). So what’s the problem? In brief, Adobe wants to own the world of web video and Apple doesn’t like this. Nor does Microsoft, which has it’s own designs on web media domination with its Silverlight technology. H.264 is owned by several patent holders who can’t agree on anything, especially royalties, and the Firefox and Opera browsers support a format that few have heard of (Ogg Theora – ugh).
We can only hope that this all resolves quickly, as the format war between Blu-Ray Disc and HD-DVD did in recent years. But according to this article from Webmonkey, that doesn’t appear to be likely. So in the meantime, keep that Flash plug-in handy (but not if you own anything made by Apple …)
Full article: http://bit.ly/cgxcSu