Email has often been maligned as a “has-been” technology, but the numbers prove differently.
… that clunky relic of the early days of the web is actually the most popular form of communication online and its popularity is increasing year on year. And not just amongst the more mature. One of email’s biggest user groups, according to Adobe, is millennials.
A recent Adobe study shows that email is the most preferred means of receiving communications, including promotions from brands, especially on mobile devices. It’s highly used by all age groups and will continue to be so for the foreseeable future. Learn more about the modern-day power of email: http://bit.ly/2wTmThr
Are you using email in your marketing mix? Email may not be the darling of today’s marketers, with Facebook, Twitter, et al. getting all the buzz. But the fact is, people use email every day, and if they subscribe to receive your messages, email continues to be a very effective tool to acquire and serve customers. Of course, there are techniques and best practices that can learn to help you get max results, which is where the ClickZ article below comes in. Shape up your email efforts and you’ll start getting better results. Then we can start talking about social media again.
Check out “7 Ways to Increase and Retain Newsletter Subscribers” Very useful: http://lnkd.in/iXWbzm