Email has often been maligned as a modern medium, but the numbers prove differently.
… that clunky relic of the early days of the web is actually the most popular form of communication online and its popularity is increasing year on year. And not just amongst the more mature, one of email’s biggest user groups, according to Adobe, is millennials.
A recent Adobe study shows that email is the most preferred means of receiving communications, including promotions from brands, especially on mobile devices. It’s highly used by all age groups and most demographics, and will continue to be so for the foreseeable future. Learn more about the modern-day power of email: http://bit.ly/2wTmThr
Are you using email in your marketing mix? Email may not be the darling child of today’s marketers, what with Facebook, Twitter, et al getting all the press. But the fact is people still use email everyday, and if they subscribe (that is, opt-in) to receive your messages, email is still a very effective tool to acquire and serve customers. Of course, there are techniques and best practices that can help you get max results, which is where the ClickZ article below comes in. Start shaping up your email efforts and you’ll start getting better results (and then we can start talking about social media again … 🙂
Check out “7 Ways to Increase and Retain Newsletter Subscribers” Very useful: http://lnkd.in/iXWbzm