Tag Archives: design Blog

IBM Embraces Design, Puts Customers First

IBM has embraced design as a core value to the extent that they’re retraining the entire company to “think design” — an interesting transformation of corporate philosophy that puts customers first to create more value.

“Designers bring [an] intuitive sense … and understand the power of delivering a great experience and how to treat a user as if they were guests in their own home,” says Phil Gilbert, chief design evangelist. The design program allows the $143 billion company to be more strategic and shift away from the engineering-driven “features-first” ethos toward a more “user first” mentality. “It allows us to solve real problems for real people …”

It’s a massive effort that involves retraining the entire company and hiring reams of design talent to lead the “design first” initiative. But if you believe that companies that provide the best experience for customers will win, committing to a strategy like this could well pay off.

Read full article: http://bit.ly/2cinCfw

Type, and Digital Design

Designing for digital requires efficiency, consistency, and clarity to make it easier for people to do things. Consider that digital interfaces need to work at the ‘speed of thought.’ That’s why people prefer clicking to scrolling. It’s also why movie cuts work since cuts mimic eye movements. Designers should create digital interfaces that allow people to glance, scan, feel for hierarchy, and find things in expected ways. It’s what we mean when we say a digital experience is ‘intuitive.’

Typography is a big part of visual communication. And an essential aspect of typography is ‘letter case,’ which uses capital and small letters to convey meaning. This article looks at Title Case vs. Sentence Case and provides some insights on the use of each.

Read full article: http://bit.ly/2aGLV4b

Graphic Design Insights

Graphic design. Almost everyone wants to do it. And with a laptop and a design program, almost anyone can. But is that good? The fact is, design is an integral part of nearly everything we do, from planning your day to hosting an event to writing software. Designers will tell you that design is about solving problems. Good design results from careful consideration of purposes, audiences, tools, and constraints.

Here’s a thoughtful interview with someone who’s designed hundreds of movie titles that provides insight and reveals some of the craft’s subtleties.

Full article with video: http://bit.ly/2aja4xn