Monthly Archives: August 2012Blog

The Battle for the Future

A heated battle for the future is underway, and forces are aligned around the ongoing court battle between Apple and Samsung. Apple is ticked, claiming Google’s Android OS is basically a copy of Apple’s iOS. Steve Jobs has even famously vowed to use all of Apple’s cash (about $80B or so) to “destroy Android.” Some untapped rage over Microsoft’s copycat Windows OS and Apple’s failure to stop it is probably still at work. Eight Samsung phones were held up as examples, and now a $1B judgment has been handed down against Samsung.

Repercussions from this case are just beginning. Google, now in danger of losing worried phone makers as customers for its system, is suing Apple. Meanwhile, Microsoft is jumping for joy trying to decide how to woo those same makers to its system.

“I think this will force a reset on Android products as they are re-engineered to get around Apple’s patents,” said Rob Enderle, principal analyst at the tech consultancy Enderle Group.

“[It should also] provide a stronger opportunity for both of Microsoft’s new platforms – Windows 8 and Windows Phone 8 – because they come with indemnification against Apple, suddenly making them far safer.”

These behemoths believe that what’s really at stake here who will own mobile, as if that’s a desirable outcome for anyone other than one of these companies. We’ve seen it before — who will own search? who will own browsers? who will own e-commerce? etc., etc., etc. Billions of dollars go to lawyers, settlements are eventually made, and the world goes on. I can’t blame companies for protecting their intellectual property, but when the goal is to rule the world, no one wins.

Read full article: http://bbc.in/QJeID5