Monthly Archives: November 2011Blog

Smartphones Reaching Tipping Point

The smartphone revolution marches on! Data from Nielsen (via CNET) shows that more than half of those aged 18 – 24 carry a smartphone today. And numbers for those over 44 are continuing to trend upward. Given these phones’ almost limitless functional capability (via the apps that run on them), we should expect the use of smartphones for more and more of the transactions that people make while on the go. And, since Moore’s Law continues to hold, and users love those little apps that “just work,” the proliferation of powerful, pocket-sized computers, aka smartphones, will only increase.

A lot of technology makes perfect sense on smartphones — technologies that wouldn’t be as useful on desktops or laptops. These include bar code scanning, NFC (Near Field Communication), and voice recognition like the iPhone’s new Siri feature. Combine these, and right in the palm of your hand, you have wide-ranging information for making buying decisions and an instant transaction once you find the perfect widget.

Today, people buy smartphones for convenience in connecting and communicating with others, accessing information, carrying media and entertainment, playing games, and taking photos and videos all on one portable device. But soon, smartphones will be essential to transact business and make purchases. Once we reach a tipping point, changes, especially around commerce, can snowball.

All of us in business need to consider smartphones. If you want to know where markets are going, look at the devices people use to get information and how they use them.

Article  and infographic: