Knowing how and where people get information is the best way to know how and where to deliver our messages and services. With that in mind, Kleiner Perkins analyst Mary Meeker’s annual Internet Trends report is a valuable compilation of research and observation that sheds light in these areas to help us keep up with the constantly changing business/tech landscape. This year’s report, delivered at the recent “All Things Digital” conference, highlights several notable trends.
The move to mobile is in full throttle. Laptop and desktop sales will continue to decline as smartphone and tablets become the devices of choice in the ‘Post PC” era. Apple and Samsung claimed a combined 51% market share of global smartphone unit sales in Q4 2012, making them the dominant players in the field.
- Tablets are being adopted even more quickly than smartphones. Measuring the first 12 quarters after launch, iPads have sold 3-times faster than iPhones. Tablet sales also eclipsed sales of desktops and laptops for Q4 2012, and projections are that annual tablet shipments will surpass laptops in 2013, and total PCs in 2015.
- Mobile Internet traffic is now 15% of total global internet traffic.
- Time spent with print and radio continue to trend downward while TV and Internet remain steady. Mobile, on the other hand, continues to trend upward. Interestingly, the money advertisers spend on print is 4-times greater than the time spent there, while money spent on mobile advertising is one-fourth the time spent, pointing to a $20B opportunity as advertisers catch up.
The entire presentation is 117 slides and provides information on topics including media, global browsing, and wearable tech.
View full report: [no longer available]
Everyone is talking about the shift to mobile devices. We can expect changes in the way business is done and how people get information as smartphones and tablets continue to proliferate. This article points to three strategic problems that businesses must solve as workforces become more mobile.
Just as the internet fundamentally changed consumer behaviour and the way we do business in the 1990s, the continued rise of mobile is set to be a major disruptive force over the next decade … That is backed up by a recent Gartner survey of 2,000 chief information officers (CIOs) worldwide, with 70% putting mobile top of the list ahead of other trends such as big data, social media and cloud computing as the technology that will disrupt established business models most for the next 10 years.
There are many benefits, mostly economic, that will drive the spread of mobile technology. In our own businesses, it’s a good time to develop strategies to meet our customers and partners when they’re on the go.
Read full article: http://linkd.in/130cV6a
When apps — you know, those little applications that run on smartphones and tables? — first came out a few years ago, a debate arose over which were better, apps or mobile websites, and which consumers would prefer. Developers thought that offering tailored services through a browser was much more desirable, from both cost and usability standpoints, rather than apps, which users had to update constantly, and that developers would have to maintain for several platforms. But consumers, hands down, have chosen apps. There’s something about these little one-trick ponies that are so easy to use that people like.
In this recent report from Flurry, a mobile analytics and advertising platform, it’s clear that apps command the most time spent on mobile devices by a whopping 4-to-1 ratio, and therefore are something consumers want.
Today, the U.S. consumer spends an average of 2 hours and 38 minutes per day on smartphones and tablets. 80% of that time (2 hours and 7 minutes) is spent inside apps and 20% (31 minutes) is spent on the mobile web. Apps (and Facebook) are commanding a meaningful amount of consumers’ time. All mobile browsers combined … control 20% of consumers’ time. Gaming apps remain the largest category of all apps with 32% of time spent. Facebook is second with 18%, and Safari is 3rd with 12% Worth noting is that a lot of people are consuming web content from inside the Facebook app. For example, when a Facebook user clicks on a friend’s link or article, that content is shown inside its web view without launching a native web browser, which keeps the user in the app. So if we consider the proportion of Facebook app usage that is within their web view, we can assert that Facebook has become the most adopted browser in terms of consumer time spent.
The article covers several more interesting points about apps, but the take-away is, it’s time to think about how we can use apps to best server our customers, and explore what other economies can apps provide. People are using them, so offering them will become a differentiator in the burgeoning mobile world.
Read full article: [no longer available]
“Post-PC Era: a social and technological phenomenon in which computing experiences become ubiquitous, casual, intimate, and physical.”
It’s upon us. But why the big deal. Does anyone really “like” PCs? Yes, they help us do lots of creative, productive things — when they work (or if we know how to get them to do what we want). And computing power keeps getting smaller and smaller, just like it always has. Isn’t it just a matter of time before we can bring an entire system with terabytes of data embedded into a wrist watch? So is going beyond PCs really a surprise?
But of course it’s not as simple as that. With heightened technology comes shifts in the way we do things. And when this happens on a mass scale, business, society and culture all end up having to change as well, and not always without some pain.
“Tablets are breakthrough devices. You can see that in the way that people have adopted them into their daily lives. Their deep functionality and highly attractive form (plus the cool quotient of simply being seen with one) have made tablets a normal element in many backpacks, briefcases, and fancy purses, and with good reason: with the iPad and the many other tablet offerings, we are finally seeing the transition of computing ability away from being a distinct activity (“I’m going to the living room to surf the web”) to simply being a thing we can do whenever, wherever, and whyever we want.”
The Post PC Era means that more people will be connected and have access to in-depth information much more of the time, on smaller and cheaper (and hopefully easier to use) devices. And it will come faster than anyone expects. In fact, it’s upon us.
Read full article: http://bit.ly/riwmRK
We all know that the success of tablet computers is tied to the content they deliver. In selling tablets, we never hear the typical whizzy specs that are touted for desktop and laptop computers. What we see are people on the go, happily bringing their content with them. The idea is that tablets give us the ability to go anywhere and have all our books, movies, photos, music, magazines and newspapers with us, available in a light-weight, instant-on, easy-to-carry and easy-to-use device. The problem for publishers, however, is to create a user experience that’s as satisfying as the original medium, and that can be difficult when it comes to reading. How should pages turn? How should they be numbered? What about fonts? And is it even possible to “curl up” with an electronic device?
Consumers are beginning to answer these questions, but are publishers responding to their preferences? Or are they, instead, endeavoring to create a “value added” experience that exploits the new technologies with the hope of “wow-ing” consumers into buying? The following article addresses this concern and shows how publishers, in their efforts to “enhance” the reading experience, may be giving consumers far more than they want — which is simply, content. In that vein, a question arises: is it worth delivering textual content in apps, or better to just use the browser?
Developers on the mobile web know how problematic app development is. Separate apps must be created and maintained for each platform, and consumers must first purchase and install the apps. Browsers, on the other hand, provide much more reliable delivery, the content is more easily shared, and a much wider audience can be reached. Presently publishers seem to be favoring apps for the “rich experience” they offer. Are consumers impressed?
Read full article: Publishers Should Be Developing for the Mobile Web Instead of Making Replica Apps