Monthly Archives: September 2016Blog

Snapchat Specs

Spectacles from Snapchat is new, wearable tech that looks cool, takes video and may stick. It may also inspire Google to do something with their over-ambitious Glass product that wasn’t well-received last year. But I hope not …

If the Spectacles unveiling was pure L.A. cool, it contrasted starkly with the Google Glass debut four years ago, which was pure Silicon Valley geek … Where Glass wanted to be important, Spectacle claims it just wants to have fun.

Details: https://spectacles.com

Article: http://nyti.ms/2ddhZxM

More: http://bit.ly/2dsf6NY

IBM Embraces Design, Puts Customers First

IBM has embraced design as a core value to the extent that they’re retraining the entire company to “think design.” This is an interesting transformation of corporate philosophy that puts customers first in an effort to create more value.

“Designers bring [an] intuitive sense … and understand the power of delivering a great experience and how to treat a user as if they were guests in their own home,” says Phil Gilbert, chief design evangelist. The design program allows the $143 billion company to be more strategic and shift away from the engineering-driven “features-first” ethos towards a more “user first” mentality. “It allows us to solve real problems for real people …”

This is a massive effort that involves retraining the entire company as well as hiring reams of design talent to lead the “design first” initiative. But if you believe the notion that companies that provide the best experience for customers will win, a commitment to a sound 21st century strategy like this should pay off well.

Read full article: http://bit.ly/2cinCfw

Facebook’s Newsfeed

Businesses have gone to great lengths to setup Facebook ‘pages’ and get ‘Likes’ in order to expose prospects and customers to their goods and services. This is what marketing is all about. But understanding how to use these mechanisms to get results reliably can be daunting. In this area of marketing we have little control, or so it seems. The following article from TechCrunch helps illuminate the workings of Facebook’s Newsfeed — the stream of posts users see when they’re on the service. If we have a better idea of how our content is being handled, we at least have a shot at producing posts that are deemed valuable and therefore shown to the people we want to reach.

The article has a lot of great information, and there’s even a section that will be updated whenever Facebook makes changes to its algorithm. It’s well worth reading, but I’ll cut to the last few paragraphs, which provide guidelines for the kind of content that does well, and should help all of us create better posts with more reach to help achieve our business goals online.

The best tactics for appearing prominently in the News Feed end up being quite straight-forward: share things that are interesting, authentic, and resonate with your audience. That typically means visually compelling media, funny or emotional content, and important news that’s fascinating to a wide audience … [People] just want to be stimulated. Do that, and Facebook will share what you have to say.

Read full article: http://tcrn.ch/2cfw5B3