Monthly Archives: January 2017Blog

Making a Website Intuitive

People don’t want to think, they want to buy! Making a website intuitive makes it a delight to use, which creates a great experience and increases the likelihood of conversion.

In an intuitively designed webpage, the constituent elements are built and organized in such a way that the user can access information, navigate and transact naturally and effortlessly. Intuitive design is inconspicuous, but not necessarily unremarkable.

In an effort to make sites aesthetically pleasing, designers often sacrifice usability. This is a crime, considering that if the user does not find a clear value proposition within the first 10 seconds, they are very likely going to bail out. The site needs to make its purpose obvious through its design.

This article provides some ideas about how you can make your website more intuitive, design better calls to action, and delight visitors by making it easy for them to find what they want and complete a transaction.

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Robo-voices Not So Popular

Turns out that people aren’t so enamored with talking tech. Using automated answering systems as an example, how hard is it to figure out that callers hate when a bot, that never seems to offer the right option, picks up the phone? It’s impossible for system designers to cover every possible need a caller might have, and the un-human, unnatural voice inflections and mannerisms of phone bots just scream ‘we don’t care’ to customers / partners / constituents. The more ‘human-like’ they try to make these things, the more frustrating they become to use. Tech is not always the answer, and we must learn to distinguish between solutions that can and should be high-tech versus those that must be high-touch. For those parts of your business that involves serving people, the best interface is another person.

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Amazon’s New Bookstores

Amazon is building physical bookstores. But why?

The big trend in retailing today is toward “omnichannel” strategies, which blend physical stores, Web stores, and mobile apps in a way that makes the most of the convenience of smartphones and overcomes their limitations. … What Amazon lacks is experience in the touchy-feely world of traditional retailing. The company’s proficiency in software and data crunching is unquestioned. Its people skills are another matter.

This article speculates on some reasons for Amazon’s move into the world of brick-and-mortar. But it also shows why existing local bookstores that offer coffee bars, comfy reading spaces and eclectic selection, should have nothing to fear: