I must admit, I’ve been taken by the iPad. It’s another beautiful device from Apple that comes with a world of promise. But it’s not without it’s detractors, many of whom have insightfully pierced the hype to point out some notable weaknesses. A Flash presentation from eWeek, below, is a good summary of the arguements against becoming blindly enamored with the iPad.
For my money, the real test will be the content deals Apple makes for the device. Everyone knows that Apple excels at producing beautifully designed, eminently usable products. But what they’ve also become very adept at is creating markets for digital products. The fact that the iTunes store and the iPod turned illegal file swapping into a billion dollar business begs the question, can they do the same thing for print publishing?
Newspapers and magazines are languishing with steadily declining circulation and lame efforts on the web. A killer reading and media experience on the iPad beyond what’s currently available on the web, along with a viable advertising model, could make tablet devices like the iPad invaluable for consumers and publishers alike. Of course, prices must come down substantially before the masses will carry them — but isn’t that what happened with smartphones after the iPhone launched?
View presentation: http://bit.ly/dsY3nP