Why Smartphones Matter

Since the dawn of the iPhone, smartphones have become as a mass media platform. The reason? Smartphones bring all the information gathering and communications tools a person needs into one small device. With a smartphone a shopper can compare prices and get product reviews while in a store’s aisles. News, traffic, weather, entertainment–it’s all there. And the ability to instantly be in touch (or not) with others, inbound or outbound, through numerous media (voice, email, text, social media) is astounding. Conceivably, one day you’ll be able to dock your smartphone to any desktop terminal, and it will be driven by the OS, apps, connections and data you’re carrying with you.

Because of the utility and portability of smartphones they’ll be carried by more and more people. In fact, as the link below shows, those who carry smartphones are already leading the mobile world in browser use–just one more category in which smartphones have emerged as the leader. Considering that in many parts of the world a smartphone is the only computer people can afford, this is a platform that smart businesses will be prepared to cater to. Check out  the short article about how smartphones are being used today, and then sit back and think about what value you can bring to  your market through this portable platform.

Read: Smartphones Now Dominate Mobile Browser and App Use in U.S.