SEO and the Article Myth

There’s a myth out there that says spreading keyword-rich articles about your company and products around the web will enhance your search results. SEO specialist Jill Whalen reminds us that writing articles that provide people with pertinent information that helps them make intelligent decisions is the only effective way to “optimize” your website.

When your goal is to “create SEO articles,” you’ll almost always make bad decisions when choosing what to write about or how to write it. You’ll be thinking about search engines rather than your target audience. Anything and everything you write for your website should have a good reason for being there. And that reason is not SEO.

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