Smartphones Reaching Tipping Point

The smartphone revolution marches on. Data from Nielsen (via cnet) shows that more than half of those aged 18 – 24 carry a smartphone today. And numbers for those over 44 are continuing to trend upward. Given the almost limitless functional capabilities of these phones via the apps that run on them, smartphones are poised to take over a huge amount of the work of transactions that time-pressed people need to make while on the go. Also, given that Moore’s Law continues to hold weight, the advent of powerful, pocket-sized computers being everywhere is not unexpected. Add to this users’ love of those tiny apps that “just work,” and the proliferation of smartphones will only continue.

There’s a lot of technology that makes perfect sense on smartphones — technologies that just wouldn’t be as useful on desktops or laptops. These include bar code scanning, NFC (near field communications) and voice recognition like the iPhone’s new Siri. Combine these and you have almost instant, far-ranging research when making buying decisions, and an instant transaction once you find the perfect widget. Today, people buy smartphones for convenience — connecting and communicating with others, accessing information, carrying media and entertainment, playing games, taking photos and videos — all on one, easy-to-carry device. But soon smartphones will be essential to transact business and buy things. Once a tipping point is reached, changes, especially around commerce, tend to snowball.

All of us in business need to consider smartphones. As I often say, if you want to know where markets are going don’t listen to tech companies. Look at the devices people are using and how they use them.

Article  and infographic: