Add to Cart, or Add to Basket? Why It Matters

Should the button read, “add to cart,” or “add to basket?” Designers often struggle trying to do something new, something more accurate, or something just for the sake of doing something. None of this matters to users though, who just want conventions, consistency, and simplicity to do what they need to do as quickly as possible. Once someone has to think, the interface is no longer intuitive, and we provide a good reason for the user to click elsewhere. But if you respect users’ desire to “scan, click, and go,” you’ll delight them with a good experience. And if you’re careful to not break conventions, you’ll avoid tripping up your visitors.

Changing your button label from ‘Cart’ to ‘Bag’ isn’t helpful if the former is what users are more familiar with. Designers think ‘Bag’ is more technically correct if their store doesn’t use carts. But being legalistic doesn’t get you the high conversion rate. Speaking the user’s language does.

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