Engaging Customers

The Web offers so many ways to engage people, so long as you’re putting the right content in front of the right people. Yet, the sheer diversity and quantity of engagement opportunities is far greater on Websites than anywhere else. Why does this matter for marketers?

Today, marketers must focus not just on reach but on engagement — high-value brand interactions — and of course, actual leads and sales. Think of it this way: there are banner impressions and then there are lasting impressions. Engagement helps brands make lasting impressions with target audiences.

Web marketers, do you have an Engagement plan? Here are 10 good ideas to help you engage customers: