Google’s Tweak Should Mean Better Search Results

Google has tweaked its search algorithm and that should be good news for websites with legitimate content. They are finally going after the “article farms” that create keyword-rich articles in order to rise to the top of popular searches.

Manipulating search engines is something that no one wants but everybody does. The goal of being “#1 on Google” is the typical request of people who want their websites to rank high in search results. But to get there requires meaningful, useful content that others connect to via links — in other words, content that’s good enough to share. And that’s a very good approach for deciding who should get top rankings on search results pages. After all, highly relevant results are what we want when we search, right?

That is, unless your site is one that could also be returned for those same search terms. Then you want your site returned and given priority, whether the content is the best or not. Getting your site to #1 is the art (myth?) of SEO (search engine optimization), an industry that’s been called everything from miraculous to snake oil. And sorting out pages  with genuinely useful content from pages that are merely “optimized” is the dilemma that search engines must deal with every day.

If you’ve gone to great lengths to create useful, meaningful content that helps people make decisions you’ll be happy with Google’s new tweaks, which penalizes sites with content designed simply to manipulate the search engines and manufacture rankings. If you’re an “optimizer,” you won’t be very happy. However, the happiest people of all should be search engine users — remember them? It is useful, relevant information they’re looking for, and if you can deliver the goods you shouldn’t  have to “optimize”  to see your pages valued by Google.

Read full article: Google Tweaks Algorithm to Push Down Low-Quality Sites