As if we needed more proof that the world has gone mobile, FB is ending its desktop advertising platform. The numbers in this article paint a clear picture why. http://cnb.cx/1Wl0ShB
What should we do in the face of the mobile juggernaut? Create a separate mobile website? How about an app? You can avoid the cost and hassle of both these options by converting your existing site to a responsive design. Very simply, responsive design uses simple browser technology to automatically reconfigure a typical website based on the size of the screen being used to view it. In other words, responsive websites look great on big desktop screens, little phones, and everything else in between.
Going responsive may require a redesign of your existing web presence, but the benefits can be huge when considering how many people are accessing the web and email via smartphones today. And responsive is far less costly than developing an app or separate mobile site. Also, going responsive would be a good reason to convert to WordPress, the free, open-source platform for web development that’s become so popular. Most WordPress themes are responsive right out of the box. Plus you’ll get all the other benefits that come with using WordPress.