Blog

Seventy-five Percent Of Online Americans Look For News On the Web

This is not surprising, especially as mobile devices of all kind proliferate (smartphones, tablets, netbooks). What will be interesting is how news gathering organizations (formerly known as newspapers) adapt and accommodate advertisers.

Newspaper delivery workers might want to start job hunting. A new study from the Pew Internet and American Life Project indicates that getting news online is one of the leading – and quickly rising – activities among online Americans.

Pew’s Generations Online in 2010 report surveyed Americans from 12 to over 74 years old to find out which activities dominate their time online. Email and search marketers may be glad to learn that checking inboxes and using search engines were the two leading online activities, respectively.

Read full article