Are QR codes useful? Are they here to stay or just a passing tech fad? Here’s an interesting article that explores productive ways that print publications use QR codes and some helpful tips if you’ve been thinking of adopting them.
Walk past a bus shelter, check product packaging, visit a home improvement store and you’ll see Quick Response (QR) codes. They have gone mainstream, as 14 million people scanned a QR code in June, according to a new report from comScore, and it turns out that half of the time they scanned codes in a newspaper or magazine. Newspapers (and some broadcasters) are exploring how they can make good use of these codes to drive traffic from the print product to the Web via mobile devices, and it may be working.
Read full article: How 6 news organizations are using QR codes to drive traffic to news content