Some Trends to Watch in Digital Media

The twin forces of mobile and social are creating changes across the board for online businesses.  While it can appear overwhelming, there are opportunities if we grasp the trends and develop plans to position us “on the wave.” Here are five interesting trends that will continue to grow and, as a result, change things in ways that cause us to further adapt as the digital world speeds on.

We are all simultaneously creating, being disrupted by and exploiting an incredible array of changes in the way our digital world works. While these shifts can sometimes seem overwhelming because they are proliferating and accelerating so fast, their broad themes can be simplified to help us understand their underlying meaning.

  1. Multi-Screen Proliferation
  2. Advertising Precision
  3. Accelerating Automation
  4. Interruptive to Native
  5. Static to Real-Time

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