Tablet Content: Apps or Browser?

We all know that the success of tablet computers is tied to the content they deliver. In selling tablets, we never hear the typical whizzy specs that are touted for desktop and laptop computers. What we see are people on the go, happily bringing their content with them. The idea is that tablets give us the ability to go anywhere and have all our books, movies, photos, music, magazines and newspapers with us, available in a light-weight, instant-on, easy-to-carry and easy-to-use device. The problem for publishers, however, is to create a user experience that’s as satisfying as the original medium, and that can be difficult when it comes to reading. How should pages turn? How should they be numbered? What about fonts? And is it even possible to “curl up” with an electronic device?

Consumers are beginning to answer these questions, but are publishers responding to their preferences? Or are they, instead, endeavoring to create a “value added” experience that exploits the new technologies with the hope of “wow-ing” consumers into buying? The following article addresses this concern and shows how publishers, in their efforts to “enhance” the reading experience, may be giving consumers far more than they want — which is simply, content. In that vein, a question arises: is it worth delivering textual content in apps, or better to just use the browser?

Developers on the mobile web know how problematic app development is. Separate apps must be created and maintained for each platform, and consumers must first purchase and install the apps. Browsers, on the other hand, provide much more reliable delivery, the content is more easily shared, and a much wider audience can be reached. Presently publishers seem to be favoring apps for the “rich experience” they offer. Are consumers impressed?

Read full article: Publishers Should Be Developing for the Mobile Web Instead of Making Replica Apps