Tablet Content: Apps or Browser?

We all know that the success of tablet computers is tied to the content they deliver. We never hear the whizzy specs typically touted for desktop and laptop computers in selling tablets. We see people on the go, happily bringing their content with them. Tablets allow us to go anywhere and have all our books, movies, photos, music, magazines, and newspapers available in a lightweight, instant-on, easy-to-carry, and easy-to-use device. However, the problem for publishers is to create a user experience that’s as satisfying as the original medium. And that can be difficult when it comes to reading. How should pages turn? How should they be numbered? What about fonts? And is it even possible to “curl up” with an electronic device?

Consumers are offering answers to these questions, but are publishers listening? Or are they trying to create a “value-added” experience that exploits the new technologies to “wow” consumers into buying? The following article addresses this concern and shows how publishers, in their efforts to “enhance” the reading experience, may be giving consumers far more than they want when all they want is content. A question arises: is it worth delivering textual content in apps, or is it better through the browser?

Developers on the mobile web know how problematic app development is. Separate apps must be created and maintained for each platform, and consumers must purchase, install, and maintain the apps. On the other hand, browsers provide much more reliable delivery, more easily shared content, and a much wider audience that can be reached. Presently publishers seem to be favoring apps for the “rich experience” they offer. Are consumers being properly served?

Read full article: Publishers Should Be Developing for the Mobile Web Instead of Making Replica Apps