It’s time to learn about the next game-changing generation. As a group, they’re already disrupting the previous generation of disrupters in the ongoing chain of disruption known as the 21st century, all due to the preeminence of technology in our world. The people of Generation Z, who are now coming of age, are the true “digital natives.” They know nothing apart from a world of ubiquitous, high-speed, pocket-sized, ever-expanding technology. The over-arching presence of tech in their lives defines how they work, play, think, and understand the world. The effects throughout society, and for business in particular, will be profound and swift as these young people grow into workers, leaders, and influencers.

Generation Z makes up 25.9% of the United States population, the largest percentage, and contributes $44 billion to the American economy. By 2020, they will account for one-third of the U.S. population, certainly worth paying attention to. … A “Millennial” is a person reaching young adulthood around the year 2000. Generation Z (also known as Post-Millennials, the iGeneration, Founders, Plurals, or the Homeland Generation) is the demographic cohort following the Millennials.

As we’ve always said, taking note of the devices people use and how they get information are keys to understanding how to deal with the oncoming wave of change without being overwhelmed. We also need to observe how companies that succeed in the near future communicate with, develop products for, and serve the next generation. When technological shifts are imminent, understanding of evolving markets, quickly adopting new tactics, and accepting risk all come into play.

The following article is a profile that will help you get up to speed on what Gen Z is all about.

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