Time for Businesses to Broaden Social Media Efforts

Social media continues to grow in use, usefulness, and buzz. But the real importance of social media is that it’s becoming a part of everyday communications for a massive number of people. As the saying goes, businesses need to position themselves where their customers are.

Even more noteworthy: social media is now used regularly by over 50% of people over age 50, which tells us that social media is now mainstream. And this presents an opportunity. Adapting quickly to innovations that catch on is essential for businesses to succeed online.

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