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Time for Businesses to Broaden Social Media Efforts

Social media continues to grow in use, usefulness and buzz. But the real importance of social media is that it’s become a part of everyday communications for the majority of people. As we’ve been saying, businesses need to be where their customers are.

Even more noteworthy is a new bit of information: social media is now being used regularly by over 50% of people over age 50. This attests to the adoption of social media by the mainstream. As mainstream tools, business should re-evaluate their strategies and adapt their efforts accordingly. Adapting quickly — that’s how business online works.

For more information see the full article:

http://www.clickz.com/clickz/stats/1731723/users-over-double-social-networking-use-year