Most people believe [Google Plus] is just another social networking service where all of our friends are supposed to join and share photos, status updates, and messages with each other. But it’s really not that at all.
Sure, there’s a social networking aspect to it, but Google Plus is really Google’s version of Google. It’s the groundwork for a level of search quality difficult to fathom based on what we know today. It’s also the Borg-like hive-queen that connects all the other Google products like YouTube, Google Maps, Images, Offers, Books, and more. And Google is starting to roll these products all up into a big ball of awesome user experience by way of Google Plus, and that snowball is starting to pick up speed and mass.
The article goes on to show how services like Google Authorship and Google Plus Local Business pages all come into play to make Google Plus membership a must-have. Maybe take a second look at Google Plus, and then get ready for a migration someday soon.
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