Tag Archives: Instagram Blog

A Look At Instagram’s Terms of Service

Does anyone read the Terms of Service when installing software or creating an internet account? The lengthy legalese we must agree to before being “permitted” to use the software, service, or even the hardware we’ve purchased is unreadable by mere mortals. This puts consumers in a legal choke-hold, constrained by the companies that sell the tech we need since without a digital device of some sort, we’re more and more limited as to what we can do in today’s tech-focused world. And considering that these companies are virtual monopolies, consumers have even less power since alternatives are few or non-existent.

A user agreement is not a mere formality. It’s a binding legal contract, of the type lawyers call a “contract of adhesion.” Contracts of adhesion offer no room for negotiation — the user’s only options are to take it or leave it.

The following examination of Instagram’s ToS provides a glimpse at what’s under the hood of these agreements. So what should we expect for the future? Service agreements for purchases like gum, toothpaste, or shoes? “User agrees that we can use their name, address, and dental records in perpetuity for marketing purposes.”

Read full article: http://bit.ly/2hjqD1e

Instagram’s New Business Tools

We’ve seen marketing steadily move to digital since the first banner ads appeared on websites in the 1990s. Newspapers, especially classified ads, were the first to feel the full impact of changes brought about by digital marketing and its unique characteristics of interactivity, data capture, and search-based advertising. Today, TV, which is currently the number one advertising medium in terms of dollars spent, is seeing its growth steadily decline, especially as advertisers move to mobile following the explosive growth of those devices. In fact, analysts expect TV to lose the top spot by 2019.

Last week, Instagram became the latest social network to offer advertising tools for businesses. Budgets for online advertising are growing, so it’s time for companies of all sizes to learn about the available digital marketing options and develop a strategy to utilize them. The move to digital is on. See you on Instagram?

Read full article: http://bit.ly/29VJ1Nl