We’ve seen marketing steadily move to digital since the first banner ads appeared on websites in the 1990s. Newspapers, especially classified ads, were the first to feel the full impact of changes brought about by digital marketing and its unique characteristics of interactivity, data capture, and search-based advertising. Today, TV, which is currently the number one advertising medium in terms of dollars spent, is seeing its growth steadily decline, especially as advertisers move to mobile following the explosive growth of those devices. In fact, analysts expect TV to lose the top spot by 2019.
Last week, Instagram became the latest social network to offer advertising tools for businesses. Budgets for online advertising are growing, so it’s time for companies of all sizes to learn about the available digital marketing options and develop a strategy to utilize them. The move to digital is on. See you on Instagram?
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