Facebook’s Newsfeed

Businesses have gone to great lengths to setup Facebook ‘pages’ and get ‘Likes’ in order to expose prospects and customers to their goods and services. This is what marketing is all about. But understanding how to use these mechanisms to get results reliably can be daunting. In this area of marketing we have little control, or so it seems. The following article from TechCrunch helps illuminate the workings of Facebook’s Newsfeed — the stream of posts users see when they’re on the service. If we have a better idea of how our content is being handled, we at least have a shot at producing posts that are deemed valuable and therefore shown to the people we want to reach.

The article has a lot of great information, and there’s even a section that will be updated whenever Facebook makes changes to its algorithm. It’s well worth reading, but I’ll cut to the last few paragraphs, which provide guidelines for the kind of content that does well, and should help all of us create better posts with more reach to help achieve our business goals online.

The best tactics for appearing prominently in the News Feed end up being quite straight-forward: share things that are interesting, authentic, and resonate with your audience. That typically means visually compelling media, funny or emotional content, and important news that’s fascinating to a wide audience … [People] just want to be stimulated. Do that, and Facebook will share what you have to say.

Read full article: