Businesses have gone to great lengths to set up Facebook ‘pages’ and get ‘Likes’ to expose prospects and customers to their goods and services. Such is what marketing is all about. But understanding how to use these devices to get consistent results can be daunting. In this new realm of marketing, we have little control, or so it seems. The following article from TechCrunch illuminates the workings of Facebook’s Newsfeed — the stream of posts users see when they’re on the service.
Understanding how the Facebook algorithm handles content helps us produce more valuable posts, which will then be shown to the people we want to reach. The article also references a section that will be updated whenever they change the algorithm. The last few paragraphs provide simple guidelines for creating content that performs well and gains greater reach to help achieve business goals.
The best tactics for appearing prominently in the News Feed end up being quite straight-forward: share things that are interesting, authentic, and resonate with your audience. That typically means visually compelling media, funny or emotional content, and important news that’s fascinating to a wide audience … [People] just want to be stimulated. Do that, and Facebook will share what you have to say.
Read full article: http://tcrn.ch/2cfw5B3
