Dark Patterns

Have you ever been victimized by deceptive marketing? Once someone has your credit card, there are many ways you can be tricked into agreeing to unwanted auto-shipments, subscriptions, additional purchases, and many other things — all to separate you from your money. These are behavioral hacks that typically depend on users not reading terms of service, overlooking pre-checked boxes on order forms, giving up on reaching customer service, or being forced to complete ridiculously long refund processes.

This also includes burdensome privacy settings, such as social media sites with important features that are difficult to find or use. Unfortunately, these tactics, known as “Dark Patterns,” are becoming standard practice in many businesses. This article provides insight to help consumers recognize these deceitful but common tricks:

More on Dark Patterns

dark patterns are short-sighted, says Hoa Loranger, vice president of the prestigious UX consulting firm Nielsen Norman Group. “Any short-term gains a company gets from a dark pattern is lost in the long term,” she says.

Dark Patterns Website

A currated collection of dark pattern techniques discovered on real websites.