All About Dark Patterns

Have you ever been victimized by deceptive marketing? Once someone has your credit card there are lots of ways to trick you into unwanted auto-shipments, subscriptions, additional purchaces, and many other things to get your money. They typically prey on users not reading terms of service, overlooking pre-checked boxes on order forms, or giving up on reaching customer service or completing a ridiculously lengthy refund process when trying to rectify a problem. You can even throw in making privacy settings on social media sites impossible to find and figure out. It’s called “Dark Patterns,” and unfortunately is becoming a standard practice in many businesses. This article provides insight to help consumers hopefully avoid these unseemly, but more and more common methods:

More on Dark Patterns

dark patterns are short-sighted, says Hoa Loranger, vice president of the prestigious UX consulting firm Nielsen Norman Group. “Any short-term gains a company gets from a dark pattern is lost in the long term,” she says.

Dark Patterns Website

A currated collection of dark pattern techniques discovered on real websites.