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Myspace Puts On a New Face

It may be a little late, but former social media star, Myspace, is back in the news with a new design. A nice video overview of the site is available on Vimeo.

Myspace was viewed as “the future” when it was bought by News Corp. in 2005. But just as quickly it fell into obscurity, eclipsed almost immediately by Facebook which has risen to become the social media venue of choice for all humankind. A complete history of Myspace is available on Wikipedia.

With the new design it will be interesting to see if Myspace can recapture at least a portion of the social media mania it helped spawn. It features large photos, which everyone loves, great page effects, and a side-scrolling interface. However, it’s hard to imagine how any website can hope to head off the FB juggernaut, much less a “been there, done that”  comeback kid like Myspace. But this, after all, is the Internet, where things change quickly, and the unexpected is always possible.

For two contrasting views on the new Myspace we have TechCrunch presenting the thumbs-down, and Engadget, the thumbs up.

In the course of things, a product or service can go from popular to fad to wildly popular, find its peak at some point, and then begin its fade once it stops innovating (as market leaders often do) or is replaced by a better idea. Comebacks are another story. Once something is branded, is it possible to be anything else? Perhaps the people who bought Myspace from News Corp. would be better off renaming it and not bringing back the negative aura. To a certain extent, Myspace is reminiscent of another rising star that merged with a traditional media company and then fizzled, then came back under its own name, but never regaining it’s past glory. That would be AOL, which has been on the fringes ever since, and never really had a chance since its business model was outdated by that time. But social media is all the rage today, and that makes Myspace different. Everyone’s social savvy, and people try new things. But trying “Myspace” is like trying on a shirt from the ’90s, isn’t it? But if it just had a new name …