NPR Axes User Comments, Shines Light on User Behavior

NPR’s axing of comments on its articles provides a few take-aways:

  • Readers are commenting on articles less and less and preferring to participate in discussions on social media more and more.
  • Commenters are becoming more vile and difficult to police.
  • Commenting systems are expensive to maintain, which becomes more of a problem with decreasing numbers.
  • The news world, and the web in general, continues to observe and adjust as people utilize technologies in new or unexpected ways.

As has been said, ‘there’s no there there,’ and this applies to the internet as well. There are few online absolutes. Behaviors, patterns, and standards are all subject to change in today’s high-speed tech society. That’s why modern business must be lean, agile, and quick to make changes.

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