Designing for digital requires efficiency, consistency, and clarity — all to make it easy for people to do things. This makes sense when you consider that digital interfaces need to work at the speed of thought. That’s why people prefer clicking to scrolling. It’s also why movie cuts work, since they mimic eye movements. Digital interfaces need to be designed so that people can glance, scan, feel for hierarchy, and find things in expected ways. It’s what we mean when we say a digital experience is ‘intuitive.’
Typography is a huge part of visual communication. A small but important part of typography is ‘letter case,’ which is how capital and small letters are used to convey meaning. This article looks at Title Case vs. Sentence Case, and provides some nice insights on how each can be used. Hope this helps enhance your next design!
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