Designing for digital requires efficiency, consistency, and clarity to make it easier for people to do things. Consider that digital interfaces need to work at the ‘speed of thought.’ That’s why people prefer clicking to scrolling. It’s also why movie cuts work since cuts mimic eye movements. Designers should create digital interfaces that allow people to glance, scan, feel for hierarchy, and find things in expected ways. It’s what we mean when we say a digital experience is ‘intuitive.’
Typography is a big part of visual communication. And an essential aspect of typography is ‘letter case,’ which uses capital and small letters to convey meaning. This article looks at Title Case vs. Sentence Case and provides some insights on the use of each.
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